Maple Story x Sunright Tea Studio Collab
At Sunright Tea Studio, I was able to help with project management of a 35-store Sunright Tea Studio x Maple Story Game Update launch collaboration.
I collaborated with the team to ideate custom drinks and copy, marketing materials such as freebie merchandise, poster assets, and digital assets to promote this launch for Maple Story
Collaboration Details:
Drink collaboration: 2 new collaboration drinks on Jan 3, 2024.
🥝Green Slime’s Ellinia Kiwi Tea: Rejuvenate yourself before heading off to the grind with this mix of fresh kiwis perfectly blended together with our fragrant jasmine green tea. Fret not, no Slimes were harmed in the making of this refreshing beverage!
🥥Yeti’s El Nath Coconut Frostie: Enjoy a chilling yet refreshing coconut blend crafted in the likeness of the adorable Yetis native to El Nath. Wrap it all up in perfection with a scoop of Sunright’s signature tasty and chewy brown sugar boba.
Promotion Item: Receive 1 in-game redemption code per collab drink purchase.
The pop-up activation was a huge success with over 350+ guests interested in the event, raising awareness for the Maple Story Update launch, and gathering new and old fans to this event.
