Hoyoverse’s Honkai Star Rail x Sunright Tea Studio Collab
At Sunright Tea Studio, I was able to help with project management of a 30-store Sunright Tea Studio x Honkai Star Rail game launch collaboration.
I collaborated with the team to ideate custom drinks and copy, marketing materials such as freebie merchandise, poster assets, and digital assets to promote Honkai Star Rail’s launch.
Collaboration Details:
Promotion Dates: 7/19/23 – 8/31/23, get our exclusive collaboration drinks and receive special rewards!
Exclusive Drinks:
Kafka 🫐– Blushing Blueberry Splendor
Ice blended fresh cosmic blueberry smoothie served with a layer of rich cheese foam and jasmine tea jelly.
Blade 🍫– Karmic Chocolate Matcha
Decadently rich chocolate infused with a fresh shot of matcha imported from Japan combined with fresh milk.
Event Details: Little Tokyo Store private fan meet up on July 29, 2023.
The pop-up activation was a huge success with over 400+ guests interested in the event, raising awareness for the launch, and gathering new and old Honkai Star-Rail fans to this event.
